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Mobile & DTH Recharge
The Pre-Paid Recharge Industry

The telecom industry in India is growing at breakneck speed, and the majority of the growth is contributed by the wireless or mobile segment.

As per the TRAI latest release India is having 91 Cr Telecom Subscribers out of 88 Cr are Mobile Subscribers. What is even more interesting is that a majority of the wireless connections, almost 95% of them are prepaid

Given an ARPU of around Rs 300, we can assume that an average recharge is Rs 300 per month, or Rs 3600 per year. Based on these numbers, the recharge industry size works out to be approximately Rs. 3 Lakh Cr per year.

Talking of DTH, though the number of players in this sector are few, they are also reportedly expanding at 50-60%. India's TV viewership is believed to be the second highest in the world and is expected to swell up to 5 – 6 Cr by the end of 2012. The installed base of DTH is very small compared to this number. So, this space also remains mostly untapped and could offer a big opportunity.

Pre-Paid Recharge Industry Landscape
Pre-Paid Recharge Industry Landscape
Mobile connections in India 88 Cr
Prepaid connections (95%) 83.6 Cr
Average recharge per month per person Rs. 300
Average recharge annually per persong Rs. 3600
Total Recharge Industry Rs. 3,00,960 Cr (3 Lakh Cr)
LAPU Based Recharge VS SMS Ponnus Recharge System

Our Recharge System is Not Based on Traditional LAPU Based Automate Systems, so please don't try to compare our Service and Support with Companies who are providing automated LAPU Based System with Flat Commission Structure

Our System is Stable & Designed to Support Unlimited Number of Transactions with Instant Recharges (Less than 3 seconds)

LAPU Based Recharge System SMS Ponnus's Recharge System
Required more than 50 seconds to process one request Instant Recharges (less than 3 seconds)
Not Authorized by Operators Directly Connected with Operators
Required Many External Hardwares and Softwares No Hardware or Software Required
Success ratio less than 60% More than 99% Success Ratio
Limited Transaction Unlimited Transactions
Need to maintain huge infrastructure No Infrastructure Required
Not Reliable Solution 100% Reliable & Stable Solution
Max 1 Transaction in a Minute 400 – 700 Transaction in a Second
Our Cloud Solutions VS Your Own Setup

If you are planning to setup your own N-Tier White Labeled B2B recharge portal then you need tons of points to be checked and have to invest huge money and time, we request you to please have a look into our Compare Chart before investing huge money. You will get benefited for sure !

Wide Range of Recharging Options

We are proud that "SMS Ponnus" is the Only Company in India having Wide Range of Recharging Options on a White Labelled Platform

  • SMS Based Module - Offline
  • Web Based Module - Online
  • Desktop Application (Linux, Windows & Mac) - Online
  • Robust Recharge API's
  • J2ME Application (GRPS & SMS Based) Supports on all JAVA Phones - Offline & Online
  • Android Application (GRPS & SMS Based) - Offline & Online
  • Simple WAP Site - Online
  • Dial In Recharge (Coming Soon) - Offline

Mobile Recharge Account Features
  1. Mobile, DTH & Data Card -- Supports All Operators & Circles
  2. Utility Bill Payments -- Electricity, GAS, Insurance Payments
  3. High Commission Structure -- Set Commission for each Distributors
  4. Offline SMS Based Recharge Mode -- Set your Local Numbers for SMS Based Recharge
  5. J2ME Mobile Application -- Supports GPRS & SMS Based Recharge
  6. Recharge Desktop Software (Windows,Linux & Mac) -- White labelled Software
  7. Robust Recharge API's -- Powerful & Reliable Recharge API's
  8. Automatic Reconciliation -- Fully automatic refund for disputed transactions
  9. Appoint Unlimited Distributors & Retailers --No Extra Costs
  10. Your own Brand Name -- 100% White Labeled Solution
  11. Instant Recharges -- Process within 5 Seconds
  12. Centralized Dispute Handling -- No Worry we handle & settle all disputes
  13. Directly Connected with Operator Servers -- No SIM/LAPU Based Recharges

Explore our Complete White Labeled Recharge Platform Features Click Here

Prepaid Mobile Operators


SL Mobile Operators Circle
1 Reliance (CDMA/GSM) All India
2 IDEA All India
3 VODAFONE All India
4 AIRCEL All India
6 TATA Indicom All India
7 LOOP Mumbai
8 AIRTEL All India
9 MTNL Delhi & Mumbai
10 BSNL All India
11 MTS All India
12 Tata Docomo All India
13 UNINOR All India
14 T24 All India
15 VIDEOCON All India

DTH Operators
SL DTH Operators Circle
1 Dish TV DTH All India
2 Tata Sky DTH All India
3 Big TV DTH  All India
4 Videocon DTH All India
5 Sun DTH  All India
6 Airtel DTH  All India
Data Card Operators
SL Data Card Operators Circle
1 Reliance NetConnect 1X All India
2 Reliance NetConnect 3G All India
3 Reliance NetConnect+ All India
4 Tata Photon Whiz All India
5 Tata Photon+ All India
6 MTS MBlaze All India
7 MTS MBrowse All India
Postpaid Mobile Operators
SL Postpaid Operators Circle
1 Reliance GSM/CDMA All India
2 IDEA All India
3 VODAFONE All India
4 AIRTEL All India
5 BSNL All India
6 Tata Docomo All India
7 Tata Indicom Mobile All India
8 LOOP Mumbai Mumbai
Landline & Broadband Operators
SL Landline Operators Circle
1 BSNL All India
2 Airtel All India
3 MTNL Delhi Delhi
4 Reliance All India
Electricity Boards
SL Electricity Boards State/City
1 BSES Rajdhani Power Limited Delhi
2 BSES Yamuna Power Limited Delhi
3 Tata Power Delhi
4 Reliance Energy Limited Mumbai
5 BEST Mumbai
6 North Bihar Power Distribution Company Ltd Bihar - North
7 South Bihar Power Distribution Company Ltd Bihar - South

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